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ikea

How could we make IKEA lights interesting on social media?

By showing people that they're nothing less than real life filters.


Directed by Rodrigo Saavedra.

IKEA / Intimate
00:24

IKEA / Intimate

From awkward bright lights to a romantic night in.
IKEA / Party
00:27

IKEA / Party

As the lights all pop on, a romantic night in becomes a party.
IKEA / Sleepy
00:29

IKEA / Sleepy

The lights die out. It's time to turn in.
IKEA / Standard
00:22

IKEA / Standard

Soothing lights help the kids unwind.
IKEA / Movietime
00:25

IKEA / Movietime

From movie time to me time.
IKEA / Glam
00:25

IKEA / Glam

Things get playful as the lights switch back on.
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